Over 15 years of experience in product, fashion and visual design
I am a Melbourne-based Product Designer passionate about using my design skills and empathy for others to create intuitive, inclusive, and visually engaging products that help solve real problems and have a positive impact on humanity.
Let’s work together.
Projects
99designs・Client Project
Helping people get the design service they need.
The channelling of customers into the conversion funnel has increased from a low level to a high.
Ellen Michel Art School・Client Project
Driving product development initiatives to achieve brand elevation, strong business digital presence and increase in revenue.
Conversion rate increase 10x
Friends Forever・Concept Project turned into a Client Project
Helping older people fight social isolation and loneliness.
Research insights sparked future initiatives regarding services offered at the aged care facility.
Thomson Kitchenware・Concept Project
Designed online shopping experience tailored to user needs & business objectives.
UX solution created a strong online brand presence and a seamless shopping experience for brand adoption, customer acquisition, and revenue growth.
Data Breach Response・Concept Project
Providing UX solutions as a relief for current and future data theft issues.
Helping people find the information they need, reducing stress related to data theft.
What people are saying…
“After many years of unsuccessful website designs, Daniela was a breath of fresh air, rising to the challenge of transforming my failing, difficult-to-navigate website. She took time to interview several of my students to get feedback. Her perspicacity to understand the vision for my art school and then to translate that vision succinctly into a beautiful and user-friendly website was a revelation to me. In addition, I have a new sense of my professional individual status and business profile through increased activity and comments from users on my website. Thank you, Daniela.”
Ellen Michel - Artist, Art Teacher, Writer, Art Therapist (Principal of Ellen Michel Art School)
“Daniela, thanks for your wonderful work to transform our product and increase our customer base. I loved your dedication and passion for finding the authentic uniqueness of the product and then turning the customer research and product insights into a visually unified and professional user experience. I look forward to working with you again soon.”
Belinda Evans - Project Manager, Online Trainer & Industry Mentor, RMIT Online
“Daniela was a great team player and a valued member of our organization. Always got on with the job with no fuss and never missed a deadline. She was always punctual and professional. I highly recommend her for any future career endeavours.”
Jonny Kyriazis - Design Studio Manager, Caprice Pty. Ltd.
“Daniela’s growth mindset and curiosity for systemic problem solving through design thinking was very visible during my time at General Assembly. She has a great work ethic and was always ready to go beyond what the course material demanded.”
Jithesh Ramesh - Lead Product Designer, RateMyAgent